Digital Press Kits

Artists & Musicians Need Press Kits

Whether you’re a solo artist or an aspiring band, you’ll be approached with more musical opportunities if you take the time to create an digital press kit (DPK). With a professional Press Kit from Myerz Media, you'll be ready to market yourself to anyone at anytime whether it’s a booking agent for a local music venue, the program director at a radio station, a music journalist for your local newspaper, or the club owner looking for a great band like yours. In other words, investing in your Press Kit is your first step towards making that dream a reality.  Stick around and see what it takes to put together a professional Digital Press Kit, you'll be glad you did.

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What Does a Press Kit Look Like in the 21st Century?

Back in the day, a press kit was a physical collection of photos, documents, and a cassette tape that a band (or their manager more likely) could stuff in an envelope and physically hand over or mail to a record-label exec or a radio-station manager. In today’s world, you have many more options to promote your act. To keep it simple, we recommend focusing on three things...

You should be able to:

  • Physically hand someone your Press kit via a thumb drive

  • Email or text someone a link to download your Press kit assets (Deluxe Press Kit only)

  • Have access to your Press kit at all times

Ask yourself these questions. If someone is looking at your band’s Press Kit without ever having met or spoken to you, then they should be able to:
 

  • Easily understand who you are

  • Know what your music sounds like

  • Find more of your music

  • Know how to contact you

 

 

Our Basic Press Kit includes all the vital information and assets to get someone interested and give them a way to contact you without making them feel like they have been presented with an encyclopedia about your band.  Consider this an opportunity to put your best foot forward — our Press Kits are structured to provide all the marketing essentials. We have three affordable Digital Press Kits to choose from, each one providing more unique content and options that reflect your level of investment. With our Deluxe Press Kit you're getting the complete package, the website alone is worth the price tag. 

 

You Only Got 1 Shot! ...But You Have 3 Choices!

BASIC - Electronic Press Kit  - $200

  • Press Kit Master Template 

  • Music Sampling (3-5 songs)

  • Promotional Photo Gallery (Performance & Headshot)

  • PDF Document Package includes:

    • Musician Bio(s)

    • Press Releases and Reviews

    • Stage Plots

    • Exclusion Dates

    • Contact Information

All documention included in the "template" will be saved and delivered to you in MS Word format. This will allow you to update the documentation as you need to.  Distributed documention will always be in PDF.

 

PREMIUM - Electronic Press Kit - $400

  • Press Kit Master Template

  • Music  (3-5 songs)

  • Video* (1 video that includes Post-production editing ) 

  • Promotional Photo Gallery (Performance & Headshot)

  • PDF  Document Package includes:

    • Musician Bio(s)

    • Press Releases and Reviews

    • Writer

    • Stage Plots & Venue Facility Requirements

    • Exclusion Dates

    • Contact Information

 

All documention included in the "template" will be saved and delivered to you in MS Word format. This will allow you to update the documentation as you need to.  Distributed documention will always be in PDF.

* Video will be distributed in the MP4 format, suitable for distribution across multiple platforms. Artist must provide the original video file. If video production is needed that is not included but can be quoted seperately.

 

DELUXE - Electronic Press Kit - $850

  • Full-featured Custom Website** (learn more)

  • Zipped Press Kit Direct Download on website

  • Direct Download Links provided for Social Media and Email

  • Press Kit Master Template

  • Music  (5-7 songs)

  • Video* ( 3 videos that include Post-production editing for artist branding purposes ) 

  • Promotional Photo Gallery (Performance & Headshot)

  • PDF  Document package includes:

    • Musician Bio(s)

    • Promotional photos (Performance & Headshot)

    • Press Releases and Reviews

    • Writer

    • Stage Plots & Venue Facility Requirements

    • Exclusion Dates

    • Contact Information

All documention included in the "template" will be saved and delivered to you in MS Word format. This will allow you to update the documentation as you need to.  Distributed documention will always be in PDF.

* Video will be distributed in the MP4 format, suitable for distribution across multiple platforms. Artist must provide the original video file. If video production is needed that can be quoted seperately.

 

** Website hosting will be managed under Myerz Media LLC.  All Hosting fees, domain registration fees, and all web renewals costs will be billed seperately. Click on "Learn More" to learn more about it.  :)

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You Have Chosen Wisely...

Now the work begins. All textual content, photos, graphics, and contact information... basically, all the items  that are required to build the Press Kit Master template is provided by the artist and band members. 

 

At this point you and I have already met, we've discussed what Press Kit best serves you, and we have signed a basic  service agreement contract thst helps us remain friends! If you find that you need Graphic Design or Video Production services just let us know we'll quote those services at a discounted rate and roll it all up into one sweet deal!  All design and production services are quoted at an hourly rate. All content provided by the artist must be property of the artist and will remain as such. This will be spelled out in the service contract.

 

The following information is provided to help you with  content development, and to provide additional information regarding media content. 

Content Development

BAND / ARTIST BIOs

Keep this short. Just a few sentences will sum up how you view and present your band — offer more than that, and it likely won’t be read. Keep in mind that many journalists prefer to use a band’s official bio instead of writing their own version of it, so providing a short and easy-to-read bio will increase the likelihood that someone will copy it and put it in print.

ALBUM ART / BAND LOGO

Just like with your artist bio, many music blogs, journalists, and publications will be happy to include your official logo or artwork, but only if they have it. Providing official artwork and logos makes it easy for them to help your press coverage stand out.

PICTURES

As a band, it can be challenging to amass and curate a collection of quality photos of yourself. You don’t need to be a master photographer to take some fun photos in your rehearsal space, but, for an official band photo, it can be well worth the cost to have a professional photographer snap some shots of you and your band. Assuming you’re working on your social media presence, too (and you should be), use that to crowdsource photos from your followers. (This also enhances your engagement with them.) In other words, ask your followers to post photos they took at your last show and promise to highlight the top entries. Ask them if they mind if you use their photos to help promote your band, and they’ll likely be happy to allow it.

VIDEO

Video clips of your live performances show people what to expect when you hit the stage. If you don’t have any quality video of your band, then you can create your own promo video in your rehearsal space. You don’t even need to make a unique audio recording to go with the video — use your album recording or even a rough demo recording if that’s all you have. Just having your music playing over a short video that shows your band rehearsing serves the purpose. Post-Production editing is provided at no cost for the Premium and Deluxe Press kits.

MUSIC

Even if you haven’t recorded and released a full album, you should find a way to include an audio example of your band in your Press Kit. Even a rehearsal recording with your smartphone can suffice, but remember that these recordings may be the only thing a potential booking agent judges you by. If you’re new to recording your band, then it’s worth the time and effort to record your band rehearsals.
We also provided mobile recording services as well. This service is not included in any kit but can be quoted at a discounted rate.

You Have Your Press Kit...Now what?

Always aim to make your Press Kit as equally accessible in the physical and digital formats. Handing someone a USB thumb drive with your band’s Press Kit on it is the perfect way to wrap up a casual conversation with anyone that’s even remotely interested in your band. You can tell them to check out your website or social media, but, if you put physical media in their hand, they’re much more likely to follow up with you or at least check it out.
 

Our Deluxe Press Kit includes a full-featured, custom-tailored website that allows you full control over how you present your band. You only get one shot at a first impressions, make your's count.  Your webpage will have links to anything that relates to you — your YouTube channel, your Spotify playlist, your social media accounts, and so on. In addition to your own website, you should dig into any other platforms that your band uses to see how far you can customize your presentation — services like Bandcamp, ReverbNation, and Spotify each give options for uploading Press Kit assets like photos, short bios, logos, artwork, and so on. Basically, anywhere someone can find your music, you can use your Press Kit assets to customize and personalize their experience.

While having a website makes it easy to text a single link to anyone who may be interested, the real magic is having your Press Kit assets available for download. You could have promoters go to your website and simply download your Press Kit. This all included in the Deluxe Digital Press Kit. 

It's Only Rock-n-Roll...

For most musicians, putting together any kind of Press Kit can be overwhelming. It’s important to keep your eye on the prize — you want to make it easy to show someone who you are, what your music sounds like, how to contact you, and that we're here to help you will all of it. Your original audio and video examples don’t need to be world-class productions, but they do need to convey that you’re passionate about what you do. If you have the passion but need some help with the technical side of creating demo recordings and videos, then give us a call we help you with that. Our Press Kits will provide all the content that anyone would ever need to book you for that next gig!.  In the end, your band will have a professional, complete Electronic Press Kit that defines who you are, why you do what you do, and that you mean business!

 

Good Luck!
 

In the physical realm, USB thumb drives are cheaper than ever!

 

We take your content (assets) and create a Press Kit master template. The template will be used for thumb drive duplication. We consolidate all your assets into into a well organized, stylized professional format. Once the master is created you can load it onto hundreds of thumb drives.  
4-8G thumbdrives are plenty big for Press Kits. Below is a link to a vendor that we have used multiple times, and make sure you get your band logo on them!

 

Thumb drives with custom branding

For the digital realm, we recommend the 
Deluxe Press Kit! It's has it all, it's the whole shabang! You get a  new custom-tailored artist website that reflects you, your music, and your intent to take over the world! The site also allows promoters and talent scouts to download your Press kit directly from your website. You can share the Press Kit download link in an email or on social media. This option is only available in the Deluxe Press Kit.

Just having a Press Kit increases your chances of landing that next gig! It really does set you apart from that garage band down the street. You'd be surprised how many bands don't have a Press Kits! First, you have to realize the intent of a Press Kit, if someone stumbles across your band for the first time and you're not around to introduce them to your band,  it’s your responsibility to make it as easy as possible for them to find out more about you.  

Give us a call and let’s get started on your new Press Kit!