If you’re a small business just starting out, you’ve probably learned the hard way that getting your brand out there is a full-time job on its own - and one that you may not have expected at that. Luckily, a fantastic way to market your business is with email marketing. That said, your campaigns are only as powerful as the tools you have to create them.
What is Email Marketing?
Email marketing is the process of sending emails to promote one’s business. These emails tend to be sent to people who had previously signed up to receive updates from that said business. They’re sometimes referred to as newsletters, and can contain business promotions and discounts codes, sale notifications, and other business updates, like a new blog post alert.
Why is Email Marketing important?
Email itself is becoming more important than ever in our increasingly connected online world, so newsletters and email blasts from businesses are commonplace and expected. Not to mention, your competitors have probably established their presence in your customer’s inbox. That’s why it’s totally natural for you to get yourself in the game.
What are the benefits of Email Marketing?
Now you know why email marketing is important, you should also know the benefits of the practice as well. And there are plenty — almost to the point that it’s hard to deny its usefulness.
It’s one of the most direct and personal ways to connect with your audience
More effective than social media marketing
It’s measurable for future optimization
It’s a cost-effective marketing practice compared to other methods
Helps strengthen relationships with your customers/subscribers
Increase website traffic, and in turn could increase sales